Its an online sex shop for Muslims.
I picked this from HERE. Selling sexy stuff without incurring a fatwa is a tricky business. Aouragh, who reportedly also works for a site that assists the disabled in public places, consulted an imam before starting up El Asira, the Arabic word for Society. Anything with animal fats was forbidden, as it would not be halal. Pornography and what is described as "the extravagant side to erotica" are also no-go areas. And certainly no vibrators.